Originally founded in 1892 in New York City, Abercrombie & Fitch continues its to serve as one of America's most prominent lifestyle retailers to date. Nowadays, its versatile line of clothing and fragrances focuses on natural materials and ingredients, providing quality wear to consumers, internationally.
Abercrombie & Fitch released two limited casual fragrances inspired by the tropics and its natural elements. While developing an aroma inspired by the nostalgia of travel, the brand called for packaging to enhance the concept's ideology through sight, touch, and of course, smell. The two fragrances, Away Weekend and Away night, used color to visualize the sun shining and setting on the coastline of an island. In addition, textures inspired by ocean waves were applied to the surface of the fragrances' protective boxes. Lastly, each of the piece's typographic elements were hand-embossed with gold foil to signify the priceless luxury that comes with each story experienced through memorable travel.
