Advanced
Grow Labs

Advanced Grow Labs (AGL) is a pharmaceutically-based, medicinal marijuana farm located in the rural district in the state of Connecticut. Its overall goal is to provide those with chronic illnesses the coverage they need through naturally-derived products.

With its growing industry, AGL looked to expand from their younger demographic into a larger age range. Through a distinct competitive analysis and survey of existing consumers, older consumers had a tendency to avoid cannabis-derived products due to outdated ideologies of misinformation.

AGL looked to educate their consumers from a clinical perspective through visual sophistication and an approachable representation to their product. Through the practice of illustration, natural color tones and clinically-inspired typographic elements, a new brand had been developed to better communicate the messaging of AGL's distinct capabilities.