Ben Sherman

BRAND IDENTITY, WEB DESIGN, Illustration

Ben Sherman, originally known for its formalwear, has taken the opportunity to modernize its approach to a newer consumer audience through its newest introduction of casual wear.

Based on this approach, the brand sought to develop a series of textiles, patterns, and packaging materials reflective of London, England's urban aesthetic. Through the use of common motifs and textural elements, traditional culture was given a new light across a new line of casual, Ben Sherman Products. Created for OneStepUp.

Capturing new audiences

In order to promote its new line of casual wear, the brand sought to capture the attention of wholesalers, internationally. Further pushing its new concept, digital graphics were consistent with the product storytelling throughout the entirety of the web experience.