Google x Samsung

BRAND IDENTITY, WEB DESIGN, STRATEGY, Editorial

In order to advertise the Galaxy S22's powerful capabilities, an experiential website became Samsung's immediate priority to highlight the device's new and improved features. The design focused on personal desires and entertainment as a thematic element, due to its release during the COVID-19 pandemic. Sharing moments through photos, capturing memories through cinematography, and tapping into the feels through one-on-one video conversations became the inspiration and muse of each of the subcategories. Project in collaboration with Huge.

A responsive + animated experience

The website used many animated fullscreen experiences to capture the individual personas and products of each subsection. Positioning the homepage as a storytelling experience allowed users to focus on the details and how they apply to capturing memories and enjoying experiences with the S22. Each section is visual and interactive, allowing users to slowly understand the importance of features in both hardware and software.